On Page SEO – The Basics Explained
Creating a web site in the hope of securing a lot of vistors to it and thus making sales is the hope of many a website owner. Afterall, it is your wish to at some point be in the situation of doing work from the comfort of your home giving you a independence you would possibly not have experienced previously.
To get that site to the top of the serps involves both on page and off page optimisation to give more than a chance of getting there and here I will look at the on page seo needed to improve your chances.
1. Title, Description and Keywords Tags
The title and description tags are critical. Less for the keyword tag but if you would like to rank in all 3 of the big search engines, this needs to be performed also.
The title tag tells the search engine what the gist of your website is all about. It is your silent salesman as it is the first thing a searcher sees when they put a serch request inot the box. The title tag has to be the keyword phrase you want to rank for.
I have researched this a lot and most of the successful marketers also suggest putting your url in the title tags as well. For example, if you want to rank for “new blue widgets” your title tag should be: < title >New Blue Widgets – newbluewidgets,com< /title >
Your description should be like a magnet to draw the vistor into your site. Make it compelling enough to force them to click your link. You can use up to 165 characters in your description tag so use them all.
Keywords tag should contain up to 10 words that epitomize your keyword phrase. This is not vital but as I said before, it can only help.
2. Alt tags
Whenever you have a picture or graphic on your site always use the alt tag and put your keyword phrase in it. This also applies to any links on your page linking to your inner pages. Use the < title > tag to put a variation of that keyword phrase in here.
3. H1+ H2 Tag
Put your keyword phrase inside H1 tags then as a sub headline in H2 tags use your keyword phrase again in a sentence about the content that is on the page. For example in your H! tags put < h1 >New Blue Widgets< /h1 > and underneath in H2 tags write something like: < h2 >We review the latest widgets including the new blue model< /h2 >
Adhering to these three steps will not guarantee a high ranking but it will go a lot further than not doing them. My next article will conclude this series of on page SEO including two of the most important aspects.
Craig McPherson has been writing articles for over 4 years. You can see some of his work at Do Eyelashes Grow Back. He also writes product reviews such aswww.spraytanequipment.net
His latest articles are about what to do when your bored
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